IKEA UNIVERSITY


Project Overview

“IKEA University” is a team project for my Marketing Class (BUS 340) at Emory Goizueta Business School. Through this introductory Marketing class, we were familiarized with the practice of marketing in a modern business environment. Our team chose to develop a marketing plan aiming at expanding IKEA’s current product and service line into furniture delivery service for mainly undergraduate students.

Marketing Frameworks

5 C’s Framework, STP Framework,4 P’s Framework,Market Research,SWOT Analysis

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