Home Innovation Project Video Production

Project Overview

I did user experience work on a web redesign for Urban Eco Group, a commercial and residential general contracting company based in Atlanta, GA. I worked with the companies’ designated web designer, the CEO Dave, and an external SEO specialist to conceptualize and execute a series of projects aiming at improving the website’s performance and increasing the company’s online presence.

The company prides itself to be one of the top general contractors in metro Atlanta specializing in both commercial and residential work. We sat down together determine the future face of the company. The goal of this project was to modernize and re-establish the company’s online presence with modernity and innovation. I led the communication between the company and the external web designer, as well as presenting marketing ideas to the CEO and implementing approved ideas.

When I first joined the company as a marketing intern in the summer of 2012, the company barely had any online presence on any social medial platforms. The website only had a blog section that was poorly designed and hard to navigate to. I pitched the idea of adding

Old Website

Old Site


Proposed Design

UEG Website Mockup-01
UEG Website Mockup-02
UEG Website Mockup-03
UEG Website Mockup-04


Final Website

Case Study


Social Media Presence

UEG Youtube
HDB Youtube
UEG Twitter
HDB Twitter
HDB Hometalk
HDB Houzz all


Project Video

I made a series of videos on the projects for the companies on their renovation, addition, remodeling and construction work.